The 99 Journal
Stories, tips & inspiration
for your branded mahjong line.
Notes from our studio on design, production, and building a mahjong brand your customers fall in love with.
Why building your own custom mahjong brand makes more sense than reselling
For many boutique owners, mahjong instructors, retailers, and online sellers, the biggest limitation is not finding customers. It is the amount of profit...
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Reasons why American mahjong is so popular right now
If you spend any time in the entertaining, boutique, or lifestyle world, you have felt it: mahjong is everywhere. It is on coffee tables, in boutique windows,
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Why it is so important to work with a good production partner
You can have the most beautiful design in the world, but if it is produced badly, your brand is the one that suffers. The customer does not see the factory.
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Why it is so important to create mahjong designs that speak to your audience
A beautiful set is not automatically a set that sells. The custom mahjong design that succeeds is the one that makes a specific group of people stop and think, "that...
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How to work with a partner to scale your small business
Growing a product business usually feels like it requires more of everything: more inventory, more capital, and more things that can go wrong.
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Different ways American mahjong can be woven into everyday life
Mahjong has become a natural centerpiece for get-togethers of every kind, from birthdays and holidays to girls' weekends and lazy afternoons.
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Why it is so important that the design comes from you (the brand owner)
Here is something first-time brand owners often misunderstand. A manufacturer produces your tiles, but it does not invent your design.
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How to find inspiration for your American mahjong designs
The hardest part of a custom set is often the blank page. You know you want a line of your own, but translating that into colors, patterns, and a point...
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How to build community and friendships through mahjong
At its heart, mahjong is not really about tiles. It is about people. Few activities bring people together as reliably as a standing game, and few create friendships as naturally.
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How to go from reseller to mahjong brand founder
Reselling is a smart way to enter the mahjong world. It teaches you the market, builds your customer base, and generates income while you learn.
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